Course Introduction
Small and medium-sized enterprises (SMEs) are vital to economic growth, innovation, and market job creation. Globally, SMEs represent 90% of businesses and generate 50% of employment (World Bank). They drive economic dynamism and offer a diverse range of products and services. Furthermore, they play a crucial role in supply chains, with 70% of industrial supply chains relying on them (OECD). Despite their significance, entrepreneurs today encounter numerous challenges, including financial management, competition in crowded markets, and building a solid customer base. Scaling a business effectively while maintaining quality is a complex task, especially for those juggling multiple roles and responsibilities. Additionally, entrepreneurs must navigate the complexities of hiring and managing teams, ensuring compliance with legal and regulatory requirements, and adapting to market changes. Balancing work-life commitments to avoid burnout adds another layer of difficulty.
Course Information
- Each project team will have access to a mentor or advisor, typically an industry expert or experienced entrepreneur, for guidance throughout the project.
- Regular workshops focused on teamwork, collaboration, and project management techniques will support the project work.
- Teams will be evaluated based on their project presentations, quality of solutions, teamwork, and overall effectiveness in applying learned concepts.
- Successful projects may be showcased in a program highlight session or presented to potential investors or stakeholders, enhancing exposure and opportunities for participants.
- This program ensures that entrepreneurs acquire the skills, confidence, and resilience needed to navigate the challenges of running a business while achieving sustainable growth and success.
Course Contents
Financial Management and Cash Flow Control
- Budgeting and forecasting
- Cash flow management
- Securing funding and investment
- Financial risk assessment and mitigation
Marketing and Customer Acquisition
- Understanding market trends and conducting competitive analysis
- Branding and positioning
- Cost-effective digital marketing strategies
- Building customer loyalty and retention.
Scaling Operations and Business Growth
- Operational efficiency and process optimization
- Automation and digitization in business operations
- Managing growth while maintaining quality an customer satisfaction
- Resource allocation and supply chain management
Leadership and Team Management
- Recruitment and talent acquisition strategies
- Building cohesive and motivated teams
- Leadership development and decision-making skills
- Performance management and retention strategies
Personal and Leadership Skills
- Basics of Persuasion and Influence
- The Art of Presentation and Public Speaking
- Effective Communication and Relationship Building
- Developing Charisma and Personal Leadership
Work-Life Balance and Mental Health
- Time management and prioritization
- Stress management techniques
- Resilience and mental well-being
- Avoiding burnout and sustaining productivity
Delivery Methodology
Engaging in presentations and discussions led by experienced trainers.
Real-life examples and case studies to illustrate key concepts.
Collaborative group work to enhance understanding and application.
Practical exercises, including mock audits and role-playing scenarios.
Detailed training manual covering all topics.
Access to ISO standards and additional online resources.
Real-world examples and success stories to illustrate practical applications.